The Power of Branding
Your ultimate business branding companion
When you're juggling the moving parts that make up your business, branding often gets neglected, despite it being a core pillar of your business. I totally get it. You're a busy person. You're doing, making, crafting and creating whatever it is that you're wonderful at. You're trying to be the salesperson, marketing manager, accountant and HR.
You can't be expected to be a total whiz in every element of your business, which is where expert help can be incredibly valuable. But of course, that expertise usually comes with a high-ticket investment.
I've designed a branding ebook to help get you started on your journey.
Design is the silent ambassador of your brand.
So, what could an amazing brand do for you and your business?
Say no more, I'm in!
IT WILL INCREASE YOUR BRAND'S KNOW, LIKE AND TRUST FACTOR
When a customer first experiences a brand, it can typically take 7 - 20 exposures before they'll even consider purchasing from you. The more consistent those experiences are, the quicker a customer will build up familiarity and trust with your business.
IT WILL SECURE YOU MORE CUSTOMERS AND REVENUE
As your brand experience becomes seamless and customers begin to understand exactly what you're all about, you will naturally attract and repel your ideal client. More ideals clients result in more revenue and success for your business.
IT WILL SAVE YOU SIGNIFICANT TIME EVERY DAY
Are you filled with dread every time you sit down at your computer to craft copy? Once you have your brand's tone of voice clear in your mind, that tricky task of copywriting becomes quick and actually enjoyable.
IT WILL INCREASE YOUR CHANCES OF COVERAGE AND PR
Looking to secure national or even global coverage? A slick, professional brand certainly won't harm your chances of being featured. Plus, think how much easier it will to just pop your media kit and creative assets off to an editor at the drop of a hat. Brand guidelines, anyone?
Here's what I'm going to teach you.
Lay the right foundations
Ever wondered what drives consumer behaviour? From colour and captions, to the personality that our brand portrays, I'll show you how to lay the right foundations to connect with your ideal client. You'll come away with a laser-focused brand strategy.
Perfect your brand's visual identity
Branding is so much more than just your logo. I'll talk you through how to develop your logo, for sure, but along with that, we'll also tackle taglines, typography, colours and textures. All of the worries and wobbles over where to take your branding will simply disappear.
Collate your brand's vision board and aesthetic
The images you curate for your brand are a key cornerstone of your overall aesthetic. I'll show you some examples of brand vision boards and give you a guideline on how to develop your own. Plus, we'll talk about how you can personally show up to represent your brand.
Find your voice
Tone of voice is a critical component of your brand strategy. From the way we talk about certain topics, to the structure of our sentences, I'll show you how to use your brand values to deliver a consistent voice. Attract and repel. Every. Single. Time.
'Well I don't know where to start with this e-book. Laura has jam-packed this book with tonnes of knowledge, real life examples and even tasks for you to put your learning into action. I thought I had a pretty good understanding about branding, but my goodness it goes so much deeper than I'd ever considered. I've walked away with a clear understanding of branding, and how my ideal client will perceive my business right down to the emotions they'll feel about the colours I use. I would highly recommend this e-book to any business owner, no matter what stage of business you're at. The Power of Branding will add so much value to your business!'
Katie - The Pitch Method
The best £27 I've spent in a long time. So glad I got my hands on this! It is so insightful, knowledgeable and easy to read making me able to digest the right information to develop my brand. The tasks set throughout were really handy and meant I didn't have a brain full of ideas by the time I completed it. I reached out to Laura @ Ebb Flow and Grow just after I finished this, she was so friendly and shared some great knowledge with me. I can't wait to start working on my branding with my spare time and have asked Laura to work on the next steps with me!
Becky - B's Knits UK
I'd recommend this book to any small business owner or entrepreneur who needs guidance branding their business. It's suitable for even those with no branding experience as it steps through everything clearly and is really easy to follow. I'm someone with no experience or idea in branding, and would recommend it to someone like me.
Niamh - Complete Leap
I highly recommend this ebook to any entrepreneur looking for a guide to build a brand for their business. This book does a great job at breaking down every aspect you should consider when building your brand. There is a lot of valuable information provided in this book and it is well worth the purchase!
Jessica - The Social Stargaze
This is the perfect self-guided resource for any entrepreneur, looking to develop a professional branding strategy. Perhaps you're launching a new business, and you're unsure where to start with your brand identity? Or, maybe you've been running for a couple of years and feel like it might be time for a rebrand? I do also offer private coaching calls if you'd prefer to work 1:1.
As soon as you've paid for your ebook, you'll be taken to a thank you screen. Simply pop your email in the box and your ebook will be on its way to your inbox instantly. You'll also receive a payment receipt from PayPal with the details of your purchase to keep for your records. If you have any issues with accessing the ebook, just drop me an email.
If, at the end of the ebook, you decide it's time to shake things up, then I'd love to have a conversation about how we can support you. We offer full-service branding design through our beautiful agency, Bloom.
